ANF
Digital Design
2024
I created the social media design for ANF (Associação Nacional de Farmácias) by focusing on a clean, minimalist aesthetic that puts the emphasis on human elements. The design features:
A simple, uncluttered layout with plenty of space to draw attention to key content.
High-quality images of people, possibly showcasing diverse individuals or groups to represent the brand's audience.
A consistent color palette using a limited number of colors, likely including neutral tones to maintain simplicity.
Clean, easy-to-read typography with a hierarchy that emphasizes important information.
Minimal use of graphic elements, allowing the people in the images to be the focal point.
Consistent branding elements such as logos and fonts across all posts to create a cohesive look.
A focus on authentic, relatable imagery that connects with the target audience on a personal level.

Outcome
By combining these elements, I created a social media aesthetic for ANF that is both visually appealing and effective in communicating the brand's message, while keeping the focus on simplicity and the human aspect of the brand.