Lisbon Insights
Brand Identity
2024
This is the branding I created for the Tuk Tuk service in Lisbon "Lisbon Insights".
The car was yellow so I wanted the logo to be black and have a negative version (white) to create a solid contrast. While very simple, the moving impression of the text brings the joy of having a Tuk Tuk ride in Lisbon, while also emphasize the ups and downs from Lisbon's 7 hills.
Outcome
The final outcome was a cohesive, elegant visual identity for Lisbon Insights, emphasizing simplicity and a connection between Lisbon's history and present. The black and white palette creates a timeless and sophisticated look, while the minimalist design ensures versatility across various applications..
